Mutual reinforcement of tech and touch opens new perspectives

HeadFirst Group acquires Belgian, award-winning HR-tech company ProUnity. With this acquisition, the group takes an important step in its internationalisation and platform strategy. With the acquisition, HeadFirst Group triples its existing business in Belgium, thus gaining a prominent position among the large service providers in the field of hiring talent.

Platform organisation
ProUnity operates in the Belgian market as a Managed Service Provider (MSP) with its own marketplace and Vendor Management System (VMS). With its unique combined offer, it helps organisations to find and manage external staff via a single platform quickly and efficiently. By adding ProUnity to HeadFirst Group, the Dutch group broadens its HR-tech portfolio, which already consists of its hiring platform Select and collaborations with external VMS partners. In this way, it increases the flexibility in solutions for its clients. ProUnity will retain its name and management team.

Marion van Happen, CEO at HeadFirst Group: “ProUnity is an innovative tech company, a digital native platform organisation, with a sense of personal approach. This has earned them a Deloitte Technology Fast 50 award two years in a row. HeadFirst Group was originally an HR service provider and is now making the switch to a platform organisation. The perfect balance between tech and touch is essential in our services and industry. ProUnity will be an accelerator in this.”

David Muyldermans, founding partner at ProUnity, is delighted with the cooperation: “After our rapid growth, this new step together with HeadFirst Group comes at the right time for our team, our clients, and our subcontractors. ProUnity already works for large and international companies, and we see their demand increasing. Now we can offer them an even stronger answer. We make each other stronger and will continue to blossom, as people and as organisations, with respect for everyone’s identity.”

ProUnity serves over forty clients, mostly large profit companies and Belgian organisations in the public domain. HeadFirst Group already has a Belgian office since 2016. With the addition of ProUnity, it triples its existing business in Belgium. With this scale, HeadFirst Group can serve clients internationally even better, which fits its further-reaching strategy toward an international platform organisation. Van Happen: “In that respect, ProUnity also fits well within our group. Just as we are now growing with our Dutch clients abroad, we aim to do the same with Belgian clients. Above all adding value in organising talent in this scarce labour market. By clever use of platforms, with an international supply of professionals – on location, remote and hybrid – where borders are literally and figuratively blurred by corona.”