HeadFirst Group is entering into a unique partnership with The Dutch Masters for the HeadFirst Group - Best of Champions. This is a fantastic opportunity for us to commit to such an iconic and prestigious equestrian event. It offers the possibility to push boundaries and create new opportunities together with The Dutch Masters.

Iconic horse change format

Thanks to Headfirst Group - Best of Champions, we return to the iconic format of the horse swap. Olympic champion Christian Kukuk, world champion Henrik von Eckermann, European champion Steve Guerda and Dutch champion Willem Greve will compete against each other, not only with their own horses, but will also jump the course with each other's horses. It promises to be a historic showdown. We last saw this horse exchange during the World Championships in Caen in 2014, where Jeroen Dubbeldam became world champion.

Marion van Happen | CEO, HeadFirst Group

"We are immensely proud of our partnership with The Dutch Masters. Sport has the unique power to bring people together. At HeadFirst Group, we believe in the power of collaboration and connection. We Dare to Lead by pushing the boundaries and creating new opportunities together with The Dutch Masters. With the return of this format, together we are doing something unique for the sport and its fans."

Jeroen Dubbeldam | Sports director, The Dutch masters

 "I am delighted that we have found such a suitable partner. I have been with HeadFirst Group myself, and it is a company that is very professional and tightly run. As soon as you walk in there, you immediately understand why they want to connect with the Best of Champions. They really strive for the best of the best. You see that, you feel that, and you notice that everywhere. The best riders in our sport are a perfect fit for that. I hope that if this category catches on as well as we expect, we can continue to expand it in the future."

The Dutch Masters

The Best of Champions will take place on Thursday evening, March 13, during The Dutch Masters. The Dutch Masters is an iconic equestrian event that began in 1966 and has played an important role in international equestrian sports ever since. Next year, The Dutch Masters will take place from March 13-16 at the Brabanthallen in 's-Hertogenbosch. This prestigious event is part of the Rolex Grand Slam of Show Jumping. Annually attracting more than 65,000 visitors, The Dutch Masters offers an impressive mix of top-level show jumping and dressage.