HeadFirst Group strengthens leadership in the Netherlands and accelerates impact on the labor market
On January 19, 2026, Allard van Dam started as Country Manager Netherlands at HR tech service provider HeadFirst Group. In this role, he leads the Dutch operation and strengthens the organization to better connect talent, technology, and organizations.
European structure, maximum impact
Organizations are facing a new reality: data, technology, and collaboration determine how talent is deployed today and tomorrow. For HeadFirst Group, this is the moment to make an impact. With Allard at the helm of the Dutch operation, the organization is accelerating its ambition to better connect organizations and professionals as a market leader and be ready for further growth.
We are also seeing technology playing an increasingly important role in better serving the labor market within the sector. "As market leader, we feel a responsibility to continue to take the lead in this area and to work together to move the sector forward," says CEO Marion van Happen. "Our European leadership structure enables us to combine commercial clout, operational expertise, and talent management even more effectively. Allard will continue to expand the Dutch operation, while I, as CEO, will continue to lead the strategic course and international growth in Europe. In this way, we ensure that technology, sector knowledge, and collaboration have maximum impact for our clients and professionals."

Back to roots and proven experience
Van Dam returns to his roots in HR and recruitment, bringing with him extensive experience in leadership roles at organizations such as Randstad, Synergie, and Vermaat. This background allows him to combine strategic insight, operational leadership, and sector knowledge, making him ideally suited to further grow HeadFirst Group in the Netherlands and connect it with the European operation.
Allard's appointment fits in with HeadFirst Group's broader vision: investing in leadership, structure, and technology to increase impact and better serve the labor market. By combining commercial clout, operational expertise, and innovation, HeadFirst Group is building a future-proof model that helps organizations work faster, smarter, and more effectively. "The HR market is evolving towards more control, collaboration, and smart technology. HeadFirst Group is already playing a leading role in this," says Van Dam. "I look forward to working with colleagues, customers, and partners to build solutions that really make a difference."
