Mutual reinforcement of tech and touch opens new perspectives

HeadFirst Group acquires Belgian award-winning HR technology company ProUnity. With this, the group takes an important step in its internationalization and platform strategy. With the acquisition, HeadFirst Group triples its existing business in Belgium, gaining a prominent place among the major service providers in the hiring field.

Platform Organization
ProUnity operates in the Belgian market as a Managed Service Provider (MSP), with its own marketplace and Vendor Management System (VMS). With its unique combined offering, it helps organizations quickly and efficiently find and manage remote employees through a single platform. The addition of ProUnity to HeadFirst Group broadens the Dutch group's HR technology portfolio, which already consists of its own hiring platform Select and collaborations with external VMS partners. In this way, it increases flexibility in solutions for its clients. ProUnity retains its name and management team.

Marion van Happen, CEO at HeadFirst Group: "ProUnity is an innovative tech company, a digital native platform organization, with a sense of personal touch. That has earned them a Deloitte Technology Fast 50 award two years in a row. HeadFirst Group is originally an HR service provider, which is just now making the tilt towards platform organization. The perfect balance between tech and touch is essential in our service and industry. ProUnity will be an accelerator in this."

David Muyldermans, founding partner at ProUnity, is excited about the partnership with HeadFirst Group: "After our rapid growth, this new step together with HeadFirst Group comes at the right time for our team, our clients and our partners. ProUnity already works for large and international companies and we see their demand increasing. Now we can offer them an even more powerful answer. We make each other stronger and will continue to blossom, as people and as organizations, while respecting each one's identity."

ProUnity serves over forty clients, mostly large profit companies and Belgian organizations in the public domain. HeadFirst Group has already had a Belgian office since 2016. With the addition of ProUnity, it triples its existing business in Belgium. With this scale, HeadFirst Group can serve clients internationally even better, which fits its further-reaching strategy towards an international platform organization. Van Happen: "In that respect, too, ProUnity fits well within our group. Just as we are now growing abroad with our Dutch clients, we aim to do the same with Belgian clients. Above all, by adding value in organizing talent in this scarce labor market. Through smart use of platforms, with an international supply of professionals - on location, remote and hybrid - where the boundaries have been blurred by corona, literally and figuratively."