Proud to expand our partnership with The Dutch Masters. Last year we brought back the iconic horse swap during the HeadFirst Group - Best of Champions, this year we take a new step: co-headline sponsor of The Dutch Masters
Why does this fit so well? Because we share the same mindset: go for excellence, keep innovating and bring out the best in people.
𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫, 𝐰𝐞 𝐫𝐢𝐝𝐞.
Iconic horse change format
Our collaboration with The Dutch Masters already got a spectacular follow-up last year with the first edition of HeadFirst Group - Best of Champions. Together with Olympic champion Jeroen Dubbeldam, we brought back the iconic horse exchange, with Willem Greve as the big winner of the evening. It was a resounding success: full grandstands, international attention and a unique sporting experience that perfectly combined guts, craftsmanship and cooperation. And this year we are returning: on Thursday, March 12, we are back in the arena with a new edition of Best of Champions.
Marion van Happen | CEO, HeadFirst Group
"Last year, together with The Dutch Masters, we brought back an iconic moment on the highest stage. The event demonstrates what we at HeadFirst Group do every day: discover talent, develop it and take it to the highest level. The will to excel and push boundaries connects us to this event."
Marcel Hunze | Director, The Dutch masters
"With HeadFirst Group as main sponsor, we strengthen our focus on innovation and experience. Their international experience and professionalism bring new dimensions to the event and give our visitors and riders an even richer experience."
Tickets
The Dutch Masters is an iconic equestrian event that began in 1966 and has played an important role in international equestrian sports ever since. Next year, The Dutch Masters will take place from March 13 to 16 at the Brabanthallen in 's-Hertogenbosch. The Best of Champions will take place on Thursday evening, March 12. This prestigious event is part of the Rolex Grand Slam of Show Jumping. Annually attracting more than 65,000 visitors, The Dutch Masters offers an impressive mix of top-level show jumping and dressage competitions.
