Tracxn, a global platform for tracking innovative companies, has included HeadFirst Group in the Soonicorn Club of the Netherlands Tech 2022. It annually publishes an exclusive list of the most promising Dutch Tech startups, which have reached important milestones in the past few years. We have been named Soonicorn, placing us alongside leading organizations such as Otrium, WeTransfer and Bux.

The Tracxn Soonicorn Awards is an initiative by Tracxn to publicly recognize the best companies in different regions and sectors. In addition to the well-known Unicorns, they also identify companies that may soon become Unicorns (the Soonicorns) and those that have the potential to become Unicorns in the long term (the Minicorns). These ratings are based on detailed analysis by in-house teams of industry specialists, combined with multiple publicly available signals such as market size, investment by major investors, execution excellence and future growth prospects.

Tilt toward platform organization
We've been making strides as an HR service provider for years, but we're also taking big steps toward becoming a platform organization. For example, in the past year we have achieved major milestones, such as the migration of all Between Staffing Group agreements, accelerating Robotic Process Automation (RPA) to robotize labor-intensive processes with many repetitive tasks, and setting up a central service desk to register incoming contacts. We also invested heavily in developing our platform, technology, security and user experience to optimize our core processes. This has not gone unnoticed and has led to a spot on this exclusive list.

Soon to be a UniCorn
As far as we are concerned, it doesn't stop at a Soonicorn designation. This year, we are continuing to build a perfect balance between tech and touch, which is essential in our services and industry. Our group already consists of our own hiring platform Select and collaborations with external VMS partners, recently we further broadened our HR tech portfolio by adding ProUnity. An innovative tech company, a digital native platform organization, with a sense of personal touch. Just a first step in our goal to surpass the already great result next year with a Unicorn designation.