HeadFirst Group collaborates with Intelligence Group in writing quarterly reports on developments in the permanent and flexible labor market; the Talent Monitor. In addition, the organizations exchange data on fixed and flex. HeadFirst also works with Giant, including the new Fixed and Flex feature.

The Permanent and Flex dashboard provides insight into flexible workers and compares them to permanent employees. This allows the user to formulate a Total Talent Acquistion strategy in minutes. The new dashboard compares recruitment feasibility; monthly salary/hourly rate; key pull factors and flex/zzp market share.

Why is HeadFirst using Giant and the new Fixed and Flex feature?
Bart van der Geest, Head of Marketing and Communications at HeadFirst Group, explains, "We have been working with Giant for about six months now. We are originally a service provider in the professionals segment in the flexible labor market, but within the group we have now also had solutions for permanent employment for years. We offer Total Talent Acquisition (TTA). At the same time, we are moving from a specialist in recruitment and compliance to a strategic partner where we really want to be a data-driven consultant for our clients. In both developments Giant fits perfectly.'

HeadFirst Group uses Giant for its own internal HR strategy, but also to better serve clients. 'We are moving from a specialist in recruitment and compliance to a strategic partner where we really are a data-driven consultant for our clients. We combine our large amount of proprietary data with external data from Intelligence Group, which allows us to offer unique insights that others cannot. We bring this to existing clients, but our bid management department also uses this data to concretely substantiate tenders and offers in tender processes.'

Van der Geest also relates the use of Giant to the purpose of HeadFirst Group: 'join the next world of work'. He sees three developments on the way to that new world of work: supply and demand will come together more online, work will take place more regardless of contract form (fixed or flex) and the labor market will become more inclusive, without prejudice. Intelligence Group's data helps, according to the marketer, because it provides more insights into the first development (online supply and demand) and enables fixed-flex movements in the market.

"We are moving from a specialist in recruitment and compliance to a strategic partner where we really are a data-driven consultant to our clients."
Bart van der Geest, head of marketing and communications at HeadFirst Group

Was it useful?
When recruiting new talent for HeadFirst Group itself, Giant helps determine which job boards and target-specific sites the target group uses, and which pull factors play a role, so HR colleagues can hone in on the job postings. "I found it very interesting to see what expectations the target group has of the whole job posting process, how many interviews they want, what feedback, so that we can formulate our recruitment process even better.

Van der Geest estimates that within HeadFirst about 10-15 people use the dashboard and that that number will grow. 'Giant is taking an increasingly prominent place within our toolbox.'

Source: Intelligence Group